Lifestyle Design for Normal People: Four Baby Steps Toward Absolute Freedom

Unlocked
[Credit: subcircle]

There’s a good chance that you don’t give a damn about driving an Aston Martin or living in a mansion or earning $40,000 per month. Sure, you’d happily accept them, but you would be just as happy with far less. You’d settle for “enough” — enough to live comfortably (or intentionally uncomfortably), enough to not have to obey inane orders barked at you by an unworthy superior, enough to have every need reliably met each month, maybe even enough to travel a couple times per year.

From my experience, this is the case with most people. As it’s been said, people don’t want to be millionaires, they just want the lifestyle they think millionaires have. The reality is that a lot of millionaires don’t have their ideal lifestyles and, in fact, ideal lifestyles come quite a bit cheaper than a million bucks.

Normal people are just as capable (if not more so) of designing adventurous, passionate, compelling lifestyles for themselves, but it takes thought, effort and smart (not necessarily hard) work. Here are four ways you can start easing yourself into absolute freedom.

1. Find Your Passion

Institutionalized education (K-12, University) mostly sucks, but if I had to pick the single most troublesome shortcoming it would be that they tend to teach the how but not the why. We’re never taught to really explore what it is we want from life. The average college student in the United States is typically studying whatever it is they are studying for at least one of two reasons. Either they are studying because they were expected to or because whatever they are studying provides a high salary. Very few people are learning for the sake of learning. Even fewer have any idea what it is they’d even want to learn.

If you want to start your lifestyle design journey today, start cultivating an attitude that stays aware of passion-filled activities. Keep an eye out for the things you do that give you great joy because one of those (or maybe more) is the thing that will give you the life you want. Keep in mind that finding your passion isn’t usually something that can be done in a couple hours after a quick brainstorming session. Believe me, I tried. In my experience, what you think you like to do isn’t necessarily what you really like to do. I was knee deep in the lifestyle design process before I figured out I got the most satisfaction from WordPress design. Before that I was a miserable generalist doing things I thought were great before I actually started doing them — copywriting, product reviews, audio editing.

Don’t be afraid to do things that suck and don’t be afraid to fuck up. Even after you find the thing that works best you’re not guaranteed to do it forever. Chances are you won’t. People grow, interests change. That’s okay. I once read somewhere that Steve Jobs (CEO of Apple) looks in the mirror every night and asks himself, “Am I happy with everything I did today?” If the answer is “no” for more than a few consecutive days he steps back and examines his life to try and pinpoint what’s wrong and correct it. Finding your passion is a lot like this. Keep assessing and reassessing what you’re passionate about to ensure that you’re always doing something you love. Don’t go overboard, though, and don’t pretend that you’re less passionate about something just because the going gets tough.

2. Quit Your Job (or Redefine It)

Once you know what it is you most enjoy doing, use that as standard of comparison for your current job.

Are you just working for the paycheck? Quit. Tim Ferriss once said, “Most people will choose unhappiness over uncertainty.” Don’t be one of those people. I can assure you from personal experience that going unemployed and broke isn’t nearly as rough or scary as you’ll make it out to be. I won’t pretend like quitting is an easy thing to do. You get an imprisoned sort of mindset when your stuck in a job for an extended period of time. But if the security offered by a paycheck is all the value you get from your work, quitting is non-negotiable.

I never took any precautions when I quit. I became depressed, pissed off and unemployed in the span of two weeks. I was carried by a sea of negative emotions straight through the exit and I never looked back. That’s probably not the best way to go. For a major decision like this you should do a little planning. Decide when you’ll bail (within six months is a good goal) and start saving as much money as you can each month. You should also start looking into some possible professional options (See #3 below).

Now, if you find that there are some perks to your job and you’re fairly happy (not completely, but happy enough) with it, then you should try to change the things you’re least happy with. I can’t tell you what these things are, you’ll have to figure that out on your own. But I will say that if you can remove yourself from the office somehow it will probably be a good start. In my former workplace, things that could be completely finished in two hours of near total productivity were stretched into eight hours of near total fucking around. Why? So we could look like we were hard at work. Ridiculous, right? Find some way to escape monotonous workspace culture and to take control of your work and plenty of free time will start opening up.

3. Turn Your Passion Into A Product or Service

There’s always someone willing to pay for some aspect of your passion, whatever that passion is, and I’m sure you could always use a little extra money in your pockets. If you collect lawn gnomes and lawn gnomes are (for some reason) your life, you could easily sell, create, paint, repair, appraise or write about them for money. It might not be easy (nothing worthwhile ever is), but it’s definitely possible. You might think the market for lawn gnomes is pretty weak, but the more targeted your products or services are, the better. Think about this… who earns more money — a specialist or a generalist? If you become the go-to-guy for lawn gnomes (which I don’t imagine would be very hard to do if you really wanted to) then any time someone wants to buy a lawn gnome they’d know whose store to visit.

When I was starting out my portfolio was a mess. I was an audio engineer, a copywriter, a graphic designer, a web designer, a ghostwriter and on and on. I thought I was doing myself a favor by opening up to different markets. Man, was I wrong. I never got a single job through my first site. Not one. Not even spam comments in my inbox. Tumbleweeds.

Then as I started growing as a freelancer I realized that what I liked most was the actual designing. My hours were best spent in Photoshop and not coding. This is when I first started using WordPress. WordPress enabled me to make bad ass websites without doing all the boring coding I disliked. In the second version of my website (and to this day) I describe myself as a WordPress specialist. I get at least one contact about a job per week because skill set is no longer wishy-washy. I’m a WordPress man.

The hardest part of creating a service or product around your passion is finding out exactly what it is that people want. Welcome to the world of marketing. A simple way to test an idea is to go to the Google Adwords keyword research tool and check for phrases that would lead to the purchase of your product or service. For example, say you were selling lawn gnomes. Do a keyword search for “custom garden gnomes.” You choose a phrase like “custom garden gnomes” because it’s likely that anyone searching for that will be close to purchasing. They clearly have an interest in it.

Keyword Results

The results for “custom garden gnomes” come back pretty weak, but if you go down the list of additional keywords, you’ll notice “garden gnomes for sale” gets about 1300 searches per month. Kind of low, but probably worth exploring. At the least, it’s evidence of a possible market.

4. Start a Blog, Follow Others

Even if you don’t feel like a writer, you might secretly be a blogger. Blogging isn’t about rules and perfect technique. It’s about teaching, inspiring and engaging your audience. I would consider having a blog to be essential to your success because it can be used to establish your reputation as an expert in your passion, to build your credibility and to connect you with like-minded people who can help you along the way. Take a look at my series on getting started. You’ll have a blog up and running in no time.

You should also start following and participating in the conversations happening at other blogs, especially those related to your blog’s topic. It’s important to comment on other blogs not just because it will help your blog get more traffic, but also because it will get you involved with some pretty cool people. Many of my current friends were met simply because we commented after one another on a blog we both liked. From there, my network of people branched out and diversified. Now, whatever it is you might need done (web design, writing, film making, audio recording, etc.) I likely personally know someone who does it and can recommend them whenever I find an opportunity. They can also do the same for me. It works out quite well.

This list could easily be expanded on. What would you suggest the average lifestyle designer do? If you are the average lifestyle designer, what things confuse you? What do you wish you knew more about?


Related posts

  1. Lifestyle Design is Dead
  2. The Beginner’s Guide to Lifestyle Design
  3. Lifestyle Design is Still Alive
  4. Want to Start a Blog, Gain a Following, Help People and Make Some Money Doing It?
  5. Challenging What You Consider Normal


20 Responses to Lifestyle Design for Normal People: Four Baby Steps Toward Absolute Freedom
  1. Kristin
    December 16, 2009 | 4:45 am

    Great starter points, JD. I love that you broke down the search options as a starting point, so often overlooked in building your passion into an online business.

    I have to second your note on finding your passion being an ordeal rather than a sitting around just thinking about it in an afternoon deal. You have to get out there and test the waters. You can like almost anything you think about, but you will only really love something you try (and probably only after really not loving many other things you tried).
    Kristin´s last blog ..warning: blognapping emo hipster on the loose! My ComLuv Profile

    • J. D. Bentley
      December 22, 2009 | 12:42 pm

      Before starting, I decided I liked design… and I really do. I loved screwing around in photoshop and doing all those tutorials. And I thought that was that. I could be a designer. But I was completely wrong. I hated graphic design once I got into it (mostly because it takes quite a bit more money/equipment to learn print stuff) and I always felt inadequate doing anything that I knew would eventually be printed. I knew web design was easier to learn than graphic design since I already had all the tools necessary to do it so I decided I’d be a web designer. This didn’t work out either. I started out making static html sites for very underwhelmed clients. I took a stab at PHP, but I was never very good at it and didn’t have much fun doing it. That’s when I decided to be a WordPress designer. And that’s the one that worked. I was happy doing the design and clients were happy with their sweet, easy-to-use background.

      When I started writing this reply, my point was going to be that you can choose your “field” in a day. Mine being design. But I’m not sure that’s really true because I kept narrowing myself down until I found something that worked.

  2. Anthony Feint
    December 16, 2009 | 5:40 am

    good tip on using the Google Adwords tool – I just used it to change directions on a project I was just starting on
    Anthony Feint´s last blog ..6 Myths about Outsourcing Development…Busted My ComLuv Profile

    • J. D. Bentley
      December 22, 2009 | 12:43 pm

      I’ve only learned these adwords tricks a while ago. Tim Ferriss talked about it a little in 4-Hour Work Week, but I didn’t “get” it until I read some market research posts on the internet (wish I remembered the sites)

  3. Fabian
    December 16, 2009 | 8:27 am

    A beautifully crafted post… and very helpful for people starting out. Talking about difficulties, I think the main problem for someone just beginning with designing his life is gaining the confidence to decide on the “one” thing to do. Finding your passion seems easy in retrospect, but if you’re searching it, it can drive you crazy. So I think your advice of just giving things a try is really helpful. Start with something, and if it doesn’t work for you, adapt things on the way. Also, full support for your recommendation to blog. Start with this TODAY, because it will definitely get you moving into the right direction and permit you connect with a lot of fantastic people!
    Fabian´s last blog ..Marketing Triptych My ComLuv Profile

    • J. D. Bentley
      December 22, 2009 | 12:46 pm

      After graduating high school, I stayed pretty much frozen. One of those “analysis paralysis” situations. I put so much thought and effort into deciding what was “right” and “perfect” that I did absolutely nothing for almost a year and when I did make the leap into something, it was just because I was sick of thinking and decided to follow the crowd into college (which I later quit).

      I can’t put enough emphasis on doing something. Anything. Even the wrong thing. If it’s the wrong thing, at least you’ll have a better idea about what it is you don’t want to do.

  4. Alan
    December 16, 2009 | 12:20 pm

    Glad you mentioned the Google Keyword Tool. Been using it over the last few weeks to explore a 2010 business project. Nice thoughts, J.D.

    Alan
    Alan´s last blog ..Spreading Tolerance with Marc Elliot My ComLuv Profile

    • J. D. Bentley
      December 22, 2009 | 12:46 pm

      I think we’re in the same boat. I’ve been doing some product research.

  5. Karen
    December 16, 2009 | 12:41 pm

    JD,

    Good list of steps to take.

    I just discovered the Google Keyword Tool and am glad to see it here. It can really help you focus and be specific.

    I also agree that you can have multiple passions in life and that interests change over time. As we grow older and have more life experiences, we are exposed to new ways of thinking. What interested us last year may not be our passion this year and it’s definitely okay to abandon things that no longer serve us.

    • J. D. Bentley
      December 22, 2009 | 12:49 pm

      I’m kind of seeing this with WordPress design (which is what I currently do). While I still like to design for WordPress, on a majority of client projects I get little satisfaction especially when the client decides to take control of the design process, turning me into a mere human mouse. Every now and then I get great clients and they are the ones who really keep me in this game, but I’m slowly moving into owning things that I can control. Product-based businesses rather than service-based.

  6. Ken Kurosawa
    December 16, 2009 | 12:51 pm

    I’ve yet to take the step to quit my job, but I’ll be taking tips given by Tim Ferris on arranging a remote work agreement. The escape from the office environment is of utmost importance in my case.

    • J. D. Bentley
      December 22, 2009 | 12:51 pm

      When I quit my job, I would have died for an office environment. I was a janitor at a hospital. Things are pretty bad when you dream of having a desk job and a little cubicle. I looked at the billing department with envy… with their… carpeted floors and… plywood partitions.

  7. Robert
    December 16, 2009 | 4:43 pm

    Loved this JD. I think you are growing up in this space….I’ve dragged my feet but I’m getting there…I can’t let myself walk away now. I remember when these were the basics for both of us? It’s an interesting step by step process…one I wouldn’t trade. Hope are well!
    Robert´s last blog ..Creating Income | Busting Barriers & Mock Testing My ComLuv Profile

    • J. D. Bentley
      December 22, 2009 | 12:52 pm

      I’ve decided I need to develop a product. I’ve been in this service-based business too long. :p

  8. Nate
    December 16, 2009 | 5:13 pm

    First off, I’m a huge keyword tool fan. You could say I’m obsessed with it. I look up the most random stuff on there all the time, it’s just interesting to me for some reason. Now, this is a great post. I really like how you brought up how being a jack of all trades can actually be a detrimental thing. I agree 100%. Being a specialist will help create more trust with potential customers I think.
    Nate´s last blog ..travel goals and Frequent Flyer Master review My ComLuv Profile

    • J. D. Bentley
      December 22, 2009 | 12:53 pm

      There are people who can succeed at being generalists and generalists are as necessary as specialists, but a generalist would have to be a lot more confident than I am. I barely feel right admitting I’m good at one thing. Can’t imagine actually feeling like I’m good at a lot of things.

  9. Jonny | thelifething
    December 19, 2009 | 9:49 am

    A wordpress man eh? I’m more a Cadbury’s kinda guy.
    Jonny | thelifething´s last blog ..Your Blog Is Awesome and I Am A Shameless Whore – The Risky Second Series My ComLuv Profile

    • J. D. Bentley
      December 22, 2009 | 12:54 pm

      Cadbury? As in chocolate?

  10. Ash
    December 27, 2009 | 10:48 pm

    A) You’re awesome.

    B) “The average college student in the United States is typically studying whatever it is they are studying for at least one of two reasons. Either they are studying because they were expected to or because whatever they are studying provides a high salary. Very few people are learning for the sake of learning. Even fewer have any idea what it is they’d even want to learn.”

    This depresses the hell out of me! Instead of aligning ourselves with what it is that we want, we align ourselves with what it is we think we want based on some plastic, manufactured to-do list that society says we want. And, as you’ve said, we don’t even know what we would want for ourselves. In this respect, while the U.S., for example, is suppose to be a country with some of the world’s most liberated people, I’d be inclined to say that we are, in some sense, some of the world’s most enslaved people. Not to others, but to ourselves and to an ideal that isn’t even an ideal worth it to begin with. But the kicker? No one even recognizes it.

    GRRRRRRRR.

    Great post, man.
    Ash´s last blog ..If You’re Wrinkly, It Better Have Been Worth It: A Stern Talking To My 90 Year Old Self My ComLuv Profile

  11. Mike Siete Cinco
    December 29, 2009 | 4:58 pm

    “What do you wish you knew more about?”

    For me, it is catching up with the technical stuff. I know it’s simply a matter of getting in and figuring things out.

    “What would you suggest the average lifestyle designer do?”

    I guess I’ve been taking serious steps towards designing my life since 2007 (4hww) and i’ve found having an open approach to life is kind of helpful. This approach can be cultivated and in my experience, if you choose to walk this path (lifestyle design), it will serve you well.
    Mike Siete Cinco´s last blog ..My “Current” Life Purpose and How it Can Support YOU My ComLuv Profile

Leave a Reply


Wanting to leave an <em>phasis on your comment?

CommentLuv Enabled
Trackback URL http://wageslaverebel.com/lifestyle-design-for-normal-people-four-baby-steps-toward-absolute-freedom/trackback/
430 SUBSCRIBERS Subscribe
GET FREE UPDATES BY: RSS or Email
Hey, I'm JD. Last year, I started Wage Slave Rebel as a resource for those who are dying to escape from conformity and design the lifestyles they dream of! I write about online entrepreneurship, productivity, and lifestyle design. Learn more about Wage Slave Rebel

Feel free to contact me or follow me on Twitter.